Supermarket | The Design Museum

group installation april 21 – april 25 2021

Supermarket at the Design Museum is an installation to make creativity accessible to all and question what is deemed essential in this period of restriction.

Designed by Camille Walala, the supermarket is stocked with a collection of price-matched essential products, from bread to tea bags, each designed by artists. In partnership with Bombay Sapphire, all proceeds go to the Design Museum’s new emerging designer access fund which gives up and coming artists free access to the museum’s exhibitions, events and talks. 

The bread bag packaging responds to the circumstance they were created in. Drawing from the J.G. Ballard text ‘The Day of Forever’, the dusk depicted serves as the gateway to dreaming in a world where time stands still. Moonlit petals float through the window, disrupting the inner landscape of the interior.

Limited edition prints are available via Design Museum Shop here.

Read more:
The Guardian, Dezeen, Wallpaper, Museums Association, Design Week

Cannes Lions International Festival of Creativity awards:
SILVER – Design, Brand Environment & Experience Design
SILVER – Industry Craft, Art Direction
SILVER – Brand Experience, Customer Retail
BRONZE – Industry Craft, Illustration
BRONZE – Brand Experience, Food & Drink